The Anatomy of a Perfect Landing Page has been a staple infographic for Formstack for many years. However, they were seeing a dip in SEO traffic and even lower conversions. I redesigned the page to freshen the SEO value and connect the content more directly to Formstack leading to a much higher conversion rate.
OptiCalendar is a side project of mine. It's a calendar integration for Optimizely and assists with the reporting and planning for A/B tests. Site was built with Bootstrap.
Built for a male fertility treatment practice in Maryland. Serves to educate the visitor on possible male infertility treatments and marketing for the clinic itself.
MeterGenius is a startup that focuses on giving more value to energy customers. By integrating with energy providing partners, it provides a reward system to those customers that save on energy costs.
Attribution is a defunct product offering by Formstack that showed users which pay-per-click campaigns provided the most conversions. I designed the wordmark and multi-tiered landing page for the products marketing campaign.
Blettner Engineering is my family's company that deals in manufacturing automation sales. In business over 60 years, their logo was highly out of date. I created a new identity that is now used on all marketing materials including business cards and website.
Interested in seeing in-depth examples of successful CRO campaigns? Drop me a note below and let's connect. I'd be happy to walk you through them.Get In Touch
I would say I do “web design”, but that’s too easy. Trained as a graphic designer, I use my passion for art and design to make the websites simple, fun, and easy-to-use. Using A/B testing, I learn and hone what designs produce the best experiences for users. When not traveling, I live and work in Chicago.
My work on Formstack.com's redesign and how we used A/B testing to settle internal disputes was featured in Optimizely founder Dan Siroker's book.