Hi, I’m Jeff.
I’m a designer, a/b tester, and conversion optimizer.
I work remotely and travel when I can. See My Work


Web Design

Anatomy of the Perfect Landing Page
AAU Male Fertility Clinic
  • Anatomy of the Perfect Landing Page
  • A/B Test · Digital Marketing

The Anatomy of a Perfect Landing Page has been a staple infographic for Formstack for many years. However, they were seeing a dip in SEO traffic and even lower conversions. I redesigned the page to freshen the SEO value and connect the content more directly to Formstack leading to a much higher conversion rate.

  • OptiCalendar
  • A/B Testing · Startup · Web Design

OptiCalendar is a side project of mine. It's a calendar integration for Optimizely and assists with the reporting and planning for A/B tests. Site was built with Bootstrap.

  • Ann Arundel Urology: Male Fertility Clinic
  • Digital Marketing · Web Design

Built for a male fertility treatment practice in Maryland. Serves to educate the visitor on possible male infertility treatments and marketing for the clinic itself.


Blettner Engineering
  • MeterGenius
  • Branding · Startup

MeterGenius is a startup that focuses on giving more value to energy customers. By integrating with energy providing partners, it provides a reward system to those customers that save on energy costs.

  • Attribution by Formstack
  • Branding · Digital Marketing · Web Design

Attribution is a defunct product offering by Formstack that showed users which pay-per-click campaigns provided the most conversions. I designed the wordmark and multi-tiered landing page for the products marketing campaign.

  • Blettner Engineering
  • Branding · Web Design

Blettner Engineering is my family's company that deals in manufacturing automation sales. In business over 60 years, their logo was highly out of date. I created a new identity that is now used on all marketing materials including business cards and website.

Conversion Optimization

Interested in seeing in-depth examples of successful CRO campaigns? Drop me a note below and let's connect. I'd be happy to walk you through them.

Get In Touch
  • Worked with a varierty of clients in e-commerce, startup, and technology fields.
  • Redesigned a client's landing page for a 35-40% increase in lead generation.
  • Redesign of website increased trial signups by 22%.
  • Increased former employer's overall trial signup rate by 205%.


I would say I do “web design”, but that’s too easy. Trained as a graphic designer, I use my passion for art and design to make the websites simple, fun, and easy-to-use. Using A/B testing, I learn and hone what designs produce the best experiences for users. When not traveling, I live and work in Chicago.