Jeff Blettner

Conversion Optimization that gets results.

Whether your are looking to fix your conversion rates, supercharge your online sales, or redesign your website, I can offer you a focused and direct-to-expert CRO solution that delivers serious ROI.

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Venetian Resort


Three core offerings aimed at maximizing your website's potential.
Contact me for a custom solution.


One-time deep dive into your site to find key opportunities.

Comprehensive assessment of your website or online store's analytics, UX, and user behavior to generate actionable improvement tactics.

  • Analytics Deep Dive
  • Funnel Analysis
  • Heatmaps & Clickmaps
  • UX & Heuristics
  • Prioritized Recommendations
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Fully Managed CRO

Full-service conversion optimization for your website.

Providing ongoing strategic A/B testing and user research in order to validate and measure the impact of improvements.

  • Fully managed CRO
  • Strategic A/B Testing
  • Design & Development
  • User Research
  • Data Analysis
  • ROI Reporting

Landing Page Optimization

Drive traffic to landing pages that convert.

This service provides ongoing monitoring and improvement of pages to ensure your paid media budget is spent efficiently.

  • Campaign Analysis
  • Opportunity Identification
  • Conversion Design
  • A/B Testing
  • LP Development

Areas of Focus



Sell more products. Get more upsells. Increase ROAS. CRO is a vital part of any online store's marketing budget.

Added $3M in incremental revenue for Melissa and Doug by optimizing product pages and Cart during the holidays.

Hotel / Tourism

Get more bookings with an optimized booking funnel. Learn what marketing has an impact on your bottom line.


At Venetian Resort, optimized the booking funnel over 4 years that resulted in 12 Million in incremental revenue.

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Professional Services

Keep your pipeline full with optimized landing pages that bring in more leads than your competitors.


Identified a missing key element on landing pages that when added, doubled conversion rates.


"Truly the best at what he does. Recommend to any business or company looking to start, scale, or maximize their CRO efforts."

Ellen Koch
Director of PM @ The Venetian Resort

"The results are immediate. Hire Jeff. If you don't, you are literally burning clicks that aren't going to convert."

Erik Johnson

Director @ Pitch Deck Writers

"Jeff is an exceptional partner and incredibly knowledgeable about CRO and UX. His work is thorough, action-oriented, and tied back to KPIs. "

Chelsey Weiss

VP @ Barker Advertising

About Jeff

Jeff is an experienced and multi-skilled CRO expert who has been improving website and landing page conversion rates for over 15 years.

He has worked with online businesses of all sizes, from startups to Fortune 500s. His strategy focuses on combining practical UX design backed by data-informed hypotheses that is iteratively A/B tested in order to validate significant revenue growth.

When not optimizing websites, Jeff is busy optimizing a little human being in Chicago.

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